— PROJECT NAME

The Pop Up Party,

Logo & Branding

— ROLE

Branding

Logo Design

The Pop Up Party was a brand new business requiring a ‘vibrant and joyful’ brand identity suitable for children’s sleepover parties for ages 5-15. So the logo had to strike a balance between quite a diverse age group. The logo uses an icon representing the children’s teepee from which I created the ‘confetti’ design.